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What is copywriting
Copywriting is the act of writing advertisements (“copy”) for the purpose of selling a product. In modern times, it has taken on a broader meaning…
Popular trends for Christmas content
How can you improve your content during the Christmas season? What makes seasonal content stand out from the crowd? In this guide, we’ll look at…
Peak seasons and holidays for SEO
SEO takes time. It’s not something you can do one day and then benefit from the next. In fact, it can take you several months…
Why you need a professional casino copywriter
If you know nothing about online content and copywriting, it’s easy to assume that content is content and the only thing that matters is price….
Why sports betting SEO is a minefield
Search engine optimization (SEO) is always a bit of a challenge. There are several things to take into consideration, from articles and URL layouts to…
Why casino-related SEO is more difficult
New online casinos are springing up all the time and for every online casino competing for new business, there are a hundred affiliate/review sites trying…
5 common mistakes when writing casino content
Every new casino is launched with a foundation of guides, testimonials and blogs, and in the weeks that follow their launch there is also a…
How to plan an effective casino content strategy
Good content is essential if you want to lure players into your website and make sure they stick around. It’s the basis of all popular…
