Sports betting content writing

Sportsbook Reviews
Betting Guides
Sports News
Promotional Emails
SEO On-Page Content
Betting Tips & Predictions
Marketing & PR Articles
And More...

For many years now, Language Bear has been providing quality content for numerous industries, including the sports betting sector. We have a dedicated team of sports betting writers, as well as in-house project managers, and we can help you to elevate your brand and get you noticed.

On this page, we’ll look at some of the things that make our sports betting content services unique, including years of experience, a strict vetting and testing process, and a proprietary platform that gives us an edge.

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Benefits of our sports betting content writing service

Working with professional sports betting copywriters can elevate your brand and provide a number of benefits, including all of the following:

See your website traffic grow

Quality content boosts your brand in a number of ways, all of which can lead to higher traffic numbers. It improves search engine rankings for relevant keywords, encourages clicks on social media, keeps active users engaged, and drives traffic through authority links and word of mouth.

Your members want to stay informed, and the more work you put into creating excellent content, the higher your traffic numbers will be.

Increased conversions and leads

Good content keeps your readers engaged and helps them convert. Compare a page filled with just betting options with one that has extensive guides on placing bets, along with tips and predictions, and you’ll see what we mean. You’re telling uncertain consumers how to bet and giving them the information they need to make informed decisions. It could make a massive difference to your conversions.

Enhanced brand recognition

Great content gets shared, and the more times it is shared, the greater your brand recognition will become. What’s more, all of this sharing drives organic growth, which means more people will learn about your brand without clicking paid links or requiring you to pay your affiliates.

Improved search engine rankings

Search engines like Google use algorithms that favor quality content. They want to give their users the best experience possible, and that means putting the highest-quality content at the top of the rankings. Our writers do extensive research on everything they produce and support this with existing industry knowledge and relevancy, which is where the keywords come in. If you keep publishing the best content, you could see an improvement in your rankings.

Greater credibility within the sports betting industry

Show your readers that you know what you’re talking about. They will trust you more, and over time, you will become their go-to source of expert information, whether it’s tips and predictions on upcoming games and tournaments or helpful hints on certain bet types. In a lucrative and high-traffic industry such as this, credibility is everything, so start publishing content and watch your reputation rise!

Types of sports betting companies we work with

We have provided content for a plethora of companies across the sports betting sector. If your brand meets one of the following descriptions, not only can we help you, but we’ve already worked with companies just like yours. If not, don’t worry, as we can still help:

  • Sports betting sites
  • Sports betting software providers
  • Betting affiliates
  • News and analysis sites
  • Betting tips and prediction websites

Types of sports betting content we offer

As a full-service sports betting content agency, we’re able to provide anything that our clients need. We hire the best sports betting writers and editors to provide a wide range of services, whether that means creating hundreds of blogs in multiple languages as part of a content marketing plan, writing expert betting tips, or providing marketing copywriting services.

See below for some of the content types that we provide. If you need something not on the list, just get in touch and we’ll see what we can do.

Sportsbook reviews

If you run an affiliate site or manage your own affiliates, sportsbook reviews are essential. As a sports betting content marketing agency, these reviews constitute a large part of the work that we do, and we can provide as many of them as you need.

Betting guides

Tell your readers about the nuances of accumulators, give them the rundown on matched betting, or show them the basics of betting on sportsbooks and laying on exchanges with betting guides penned by an expert sports betting content writer.

Sports news

The best sports betting writers keep a close eye on sports news and are up to date with the latest stories. Our team also does its research to tell your readers all of the latest news.

Promotional emails

Promotional emails usually feature in our sports betting writing projects, as clients always need to announce their latest bonus offers or sportsbook features.

SEO on-page content

Improve your rankings with quality SEO content for sports betting companies. Work with a sports betting writer who knows the industry and understands SEO best practices.

Betting tips & predictions

We have been offering sports betting copywriting services for years, and our writers are very insightful. If you need some expert tips and predictions for your readers, we can help.

Marketing & PR articles

If you’re launching a new site, feature, or anything else, a sports betting copywriter can elevate your content and help you send a clear, concise, and effective message.

We write sports betting SEO content according to the target market

We provide sports betting copywriting in numerous languages. All of our content is written by native content creators, so if you’re targeting British bettors, you will be assigned a British sports betting writer.

This means your content will always have a native edge, with wording that a native will understand, references to markets and sports they know well, and compliance with all local regulations. This is true for all of our content, but it’s especially important in the sports betting sector, where regulations can greatly differ from one location to the next.

Why choose Language Bear as your sports betting content agency?

Language Bear has provided sports betting content writing for multiple clients across the industry, some of whom we’ve worked with for several years. Here are a few reasons to choose us for your sports betting content needs:

7+ years providing sports betting content writing services

We first began working with sports betting companies in 2017, and have completed numerous projects for many major operators and providers since then. We’ve covered every facet of the industry in all major regions during that time, from established sportsbooks in the United Kingdom to up-and-coming operators in the United States and Latin America.

Our invaluable experience can help you launch a new content marketing strategy, announce some new promotions, features, or services, or provide in-depth tips and guides to keep your users informed.

The best sports betting writers

To get the best sports betting writing, you need the best sports betting writers! We put a great deal of time and effort into making sure our team of writers is the best it can be. It starts with an invitation process – we find experienced writers and then invite them to start our vetting process.

After verifying their identities using a secure, third-party process, we give them a series of test assignments and then task our best editors with reviewing these assignments. If a writer consistently passes these checks, they are invited onto our platform. Our quality assurance team continues to monitor the writers to make sure they meet our high standards.

Fast orders through a proprietary platform

With Language Bear, ordering content is quick and easy. Get started by chatting with your project manager, who will show you how to use our proprietary platform. From there, you can request content 24 hours a day in just a few clicks.

You will have full visibility over your orders throughout the process and can check the progress in real-time. If you need further information, contact your project manager via live chat for a near-immediate response during business hours.

We have carefully developed and fine-tuned our process to ensure it is intuitive, accessible, and very easy to use.

Your own project manager

As soon as you sign up for our services, you will be assigned your own project manager. These experienced team members serve as a bridge between clients and copywriters, ensuring the former gets exactly what they want while the latter understands all project requirements.

Live chat is available if you need assistance or have any questions, and they can update you on every step or advise on new projects.

Unique, human-created, ready-to-publish content

All of the sports betting content that we produce is guaranteed to be 100% unique and human created. By hiring only the most experienced sports betting writers and verifying their identities and abilities, we’re able to guarantee the quality of every piece we produce. We also run additional checks to make sure this is the case, including anti-plagiarism and AI-text-detection tools.

You need unique content created by humans and optimized for search engines, and with Language Bear, that’s exactly what you will get every single time.

Sports betting content writing optimized for search engines

Google rewards unique, smartly researched, and well-written content. The articles that rank the highest are often the most informative and the most relevant. Originality and quality are the backbone of every good SEO strategy, and they’re also the tenets that support all of our work.

As a result, you could see your search engine rankings improve, which in turn will drive more organic traffic to your site, increase conversions, and get more eyes on your brand.

Multiple certifications (ISO 9001, ISO 27001, and ISO 17100)

We’ve spent years building a strong team of project managers and linguists, and we’re so confident of our processes and end product that we invited certification organizations into our offices to audit our work.

Over the last few years, we have received several major certifications as a result of our efforts. These include ISO 9001:2015, awarded for quality management and recruitment processes; ISO 27001:2022 for our dedication to information security and data handling, and ISO 17100:2015 for processes related to translation.

Meet our sports betting copywriters

Our sports betting content writing team is invite-only. We want the most experienced writers, ones who have proven themselves within the sports betting sector, whether because they have written for major sportsbooks or have blogged extensively on the subject. After finding a sports betting writer, we verify their identity and then check their skills, reliability, and professionalism using a series of test articles.

If they meet our high standards, the writer is asked to sign an NDA before being invited to our platform, where their login is protected by multi-factor authentication. It fosters a secure and safe working environment, and more importantly, it means we’re able to provide our clients with the best sports betting content writing every time.

Order sports betting content writing now!

Ready to order sports betting content through the Language Bear platform? It takes just a few steps – here’s what you need to do:
 

  • Click the “Get a Quote” button in the main navigation menu to start the process by describing your project needs.
  • One of our sales representatives will reach out to you within 48 hours for a short intro call in which all project details will be discussed.
  • Once you are happy with the pricing and terms, we will invite you to our platform, where you can create a client profile and place your first order.
  • A dedicated project manager will demo the platform and explain the features while supporting you throughout the order process.
  • If you have any questions, contact your project manager via live chat on the platform at any time during working hours. You will receive an almost instant response.
  • You can request revisions for completed texts (up to 5% of the word count and up to 30 calendar days after delivery). In the highly unlikely event that some of the requirements are not met or there are some other issues with the texts, the content will be thoroughly fixed for free and above 5% of the word count.

About the sports betting industry

The sports betting industry typically publishes a vast amount of content, ranging from promotional materials (emails, social media, press releases) to betting guides, tips, and more. Betting sites want to keep their members engaged, whether that means writing extensive guides on upcoming tournaments, announcing bonuses, or showing them how to use the latest features or place specific bets.

Betting sites must also ensure that the content abides by local rules and regulations. We only use experienced, native sports betting writers, ones who know the industry, understand the lingo, and are familiar with the regulations. It means that all of our clients can keep the content flowing without worrying about falling foul of regulations.

Other niches we write content for

The sports betting sector is just one of the industries that we write for. We also produce content relating to casinos, travel, hospitality, automotive, finance, and more. So, if you need anything else, get in touch – we’ll see what we can do!

Why do clients love us?

Darko Ivanoski

Head of SEO (Nordics & Crypto)

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Language Bear provided quality SEO content related to the casino and sports industry. We achieved good rankings in Google SERPs thanks to their high-quality content, and they were always punctual, responsive, and professional, with regular meetings and access to several very helpful team members.

Silvia Hristova

Head of CRM

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We at CT Interactive are immensely grateful for our collaboration with Language Bear. Their exceptional team consistently delivers top-notch content that enhances our digital presence. Their attention to detail and profound expertise in language services have played a crucial role in helping us achieve our business objectives.

Anastasia Gavrilyuk

Content Manager

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Our purpose is to get correct and high-quality translations in 11 languages, so Language Bear has created a separate team of native translators dealing with our requests so we can be sure of the uniform terminology of our translations. We are confident that all our projects undergo a thorough check, which we appreciate; also, if there are issues with projects, the team’s flexible approach always meets our needs. The results are always timely and of proper quality. We appreciate the established partnership and long-term cooperation with consistently high-quality translations.

Alison Brincat

Chief Operational Officer

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Language Bear has proven to be one of the best all round translation service providers we have worked with. We have consistent and prompt communication with their team. Deadlines are always adhered to and they have provided us with great rates. Their quality of translations has proved to be top-notch. All-in-all, it’s a great all round service.

Bilhah Flam

Translation Coordinator

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For several years Language Bear has been handling all our translation requests, campaigns, promotions, and even legal translation requests. Language Bear understands our needs and supplies high-quality translations. They meet all our requirements and deliveries are always on time. The excellent customer service is always available. It’s a pleasure working with them.

Alexander Vladimirov

Marketing Content Manager

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Language Bear is a company with an extremely structured process for accepting and submitting work, making things very easy. The company was proactive with the client’s requirements, so translations were conducted as adequately as possible and always delivered on time. The impressions are only positive.

Julie Bertin

Online Marketing Manager

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Working with Language Bear has been an excellent experience for Omio. Their team consistently delivers good quality, SEO-optimized content that aligns perfectly with our brand voice and objectives. Their professionalism, flexibility, and deep understanding of the travel industry have made them a trusted partner in our content strategy for several years. We highly recommend Language Bear to anyone looking for reliable and impactful content solutions.

Tetiana Kichuk

Team Lead ILS

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For several years, we’ve been ordering content creation services for various languages. The delivered texts always complied with the tasks, fulfilled SEO requirements, and were high quality, providing a professional and responsible approach for all parties involved. We’re hoping to continue our cooperation with new and exciting projects. It’s always a pleasure!

Luis Porras

Content Manager Global Marketing

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I highly recommend working with Language Bear. Their exceptional customer service, efficiency, consistency, and reliability are unmatched. They prioritise localisation over mere translation, taking into account the context, audience, and industry nuances.

Marina Osborne

Content Marketing Specialist

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We hired this agency to provide website content in multiple languages, and we are extremely satisfied with their services. The articles are always of high quality and delivered on time. Their professionalism and attention to detail have greatly contributed to our online presence.

Greta Craxi

International Project Manager - Localisation

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I have been working with Language Bear on various translation projects for the past year. The team’s professionalism and dedication have been a great support in ensuring the completion of several localisation projects in a timely and high-quality manner. It’s a pleasure to work with them!

Dilan Basak

Senior Growth Marketer

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Their meticulousness in communicating our specific requirements to their translators ensured that our brand’s voice was seamlessly integrated into the localisation of our product pages. Their professionalism and proactive communication throughout the process made collaborating with them effortless. We couldn’t be happier with the results and highly recommend Language Bear to any company seeking top-notch translation services.

Iva Angelova

SEO Specialist

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We are using their translation and content writing services for our business and are very pleased with the quality and punctuality of the Language Bear team. They are always there for us when we need some assistance.

Oren Arzony

Director

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Over the course of our two-year partnership with Language Bear, we’ve been thoroughly impressed by their unwavering commitment to excellent service and content of unparalleled quality. Their professional team has consistently exceeded our expectations, providing diligent support that truly adds value to our operations. As a trusted partner, we wholeheartedly endorse Language Bear to any entity seeking superior linguistic solutions.

FAQ

Do your content writers have experience in sports betting writing?

Yes! Every sports betting writer on our team has extensive experience writing for the sports betting sector. They are all carefully recruited, verified, and vetted to ensure they can meet our high standards. As a result, clients get the very best content every time.

Do you take small projects?

Yes. We can tackle projects of any size. Just tell us what you need, and we’ll be happy to work with you. Many of our clients are small and medium-sized businesses, but we also work with massive multinational brands. If you need content and want to work with a professional sports betting copywriting team, get in touch!

Do your writers know SEO?

All Language Bear writers are well-versed in the latest SEO best practices. High-quality content is usually enough to stand out on its own – that’s what Google wants to see, and it’s usually what ranks. We also keep writers updated on the latest algorithm changes to ensure they produce content that can improve your search engine rankings.

What is your availability and turnaround time for copywriting?

It depends on the size and complexity of the project – good content takes time to produce. We are flexible, though, and we’ll always try to work within a client’s deadline, regardless of how strict it is. If you need something with a fast turnaround and we’re confident that we can meet it without compromising quality, we’ll help.

Do you supply images with my content?

If you want us to provide images, we can do that as part of an additional service. Our writers can source royalty-free images, and these will be placed according to our guidelines or inserted naturally into the articles.

How do you determine the tone and style of copy to match my brand’s identity?

We tailor all projects to meet our client’s needs. The first step is for the writer to check the client’s guidelines or research the brand using available sources. Our writers are very experienced and know exactly what they’re doing in this area – they can pick up your brand voice in no time and incorporate it into their texts.

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